Resorts need to be creative with their marketing strategies in order to stand out from their competition. In today’s digitally-driven world, it’s no longer enough to be listed on a travel website with 15 pictures of your resort. To be a top competitor in the resort industry, you need to constantly implement innovative technology that will provide travellers with an irresistible customer experience.
Many resorts advertise on a resort and area-wide basis, but for some advertisers, this isn’t nearly specific enough. This is where Mapsted’s hyperlocal intelligent marketing solution comes in. This type of marketing targets prospective travellers in a highly specific, geographically restricted area on the resort.
The technology has been around for a couple years now, and many industries use it to help people easily search for stores or other areas of interest close to their location.
Hyperlocal marketing hasn’t been used much in the resort industry up until now, but it offers many features that can give you a distinct advantage over your competition.
Using this technology, you can send your guests exclusive promotions for your resort’s spa, timely notifications about local excursions, and even welcome messages when they first arrive. This helps you personalize the guest experience and make your visitors feel special throughout their trip.
Let’s say a guest is strolling past the resort theater one morning. Using hyperlocal intelligent marketing technology, that guest will automatically be notified via smartphone push notification that there is a show being performed in that theatre later on in the evening. If the nearby à la carte restaurant is having a special dinner tonight, our localized marketing technology will be able to send out a message to everyone within a specified region, informing them about this as well.
This type of targeted marketing ensures your guests will never miss out on their favourite activities around the resort. In addition, having the ability to send notifications based on location and guest behaviour, means you’re only sending them timely, relevant messages they actually want to see.
And our location-based technology doesn’t just keep them up to date with what’s happening nearby.
We also help your visitors easily find their way to the events and amenities they’re looking for. When guests receive an event notification, for example, they have the option of using our integrated indoor positioning platform to guide them, using turn-by-turn directions, to where they need to be.
The main purpose of using hyperlocal marketing is to deliver a personalized customer experience to your guests by keeping them informed, and to allow you to drive foot traffic to the physical locations around your resort that will help you boost revenue.
Aside from resorts, many users now expect local search results to take precedence over wide results, even when they do not explicitly state they’re looking for local results. Data from a study conducted by Google suggests that local searches without “near me” or other location qualifiers (such as postal codes or city names) have grown 150% faster than searches including “near me”. This means that many users now expect Google to automatically take their location into account when serving results.
This data may not seem significant at first glance, but it does represent a seismic shift in consumer attitudes towards real-time geolocation tracking and how location data can be used to provide more relevant, accurate results for searches.
The same people who are expecting to find nearby searches, are the ones who will be visiting your resorts, so why not provide them with hyperlocal intelligent marketing. This technology will exceed their expectations because they won’t even need to search for amenities near them. Information about events or locations near where they are on the resort will automatically be sent to them via smartphone push notification, along with relevant offers and discounts.
Marketing on resorts requires a wide variety of promotional tools and tactics. If you market your resort successfully, and keep improving your guest experience, you will see increased bookings, more positive reviews online, and many returning visitors.
To learn more about our hyperlocal intelligent marketing technology, visit us today at www.mapsted.com